Basic Website SEO Audit
A basic website audit is an entry-level evaluation of a website’s overall health. It identifies obvious technical, SEO, usability, and performance issues that may be limiting visibility, traffic, or conversions—without going as deep as a full or advanced audit. It’s often used as a starting point before a full SEO or technical audit.
What Does a Basic Website Audit Include?
1. Technical Health Check
A high-level review of how search engines and users access the site.
Covers:
- Crawlability and indexation (pages indexed vs. important pages)
- Broken links and error pages (404s, 5xx)
- Redirect issues
- HTTPS and security status
- Mobile friendliness
Pricing
Our Basic Website SEO Audit is priced at
$299
offering a comprehensive analysis of your website’s SEO health.
This investment provides a detailed, actionable roadmap to boost rankings, traffic, and overall performance.
2. On-Page SEO Review
Checks whether core pages are properly optimized.
Covers:
- Duplicate or missing metadata
- Title tags and meta descriptions
- H1 usage and basic heading structure
- URL cleanliness
- Image alt text (spot checks)
3. Content Quality Snapshot
A quick evaluation of visible content.
Covers:
- Basic readability and structure
- Thin or low-value pages
- Duplicate content risks
- Keyword overuse or poor intent matching
4. Performance & Speed Overview
A surface-level performance check.
Covers:
- Page speed (desktop & mobile)
- Core Web Vitals status (pass / fail)
- Large images or heavy scripts
5. UX & Usability Review
A user-focused perspective.
Covers:
- Obvious conversion blockers
- Navigation clarity
- Mobile usability
- Layout or readability issues
6. Basic Backlink & Authority Check
A light look at off-page signals.
Covers:
- Brand visibility basics
- Number of referring domains
- Obvious toxic links (if any)
What a Basic Website Audit Does NOT Include
- Deep crawl budget analysis
- Log file analysis
- Advanced schema review
- Large-scale content gap mapping
- Detailed competitor analysis
- Migration planning
Those belong to full or advanced audits.
When Is a Basic Website Audit Useful?
Before upgrading to a full audit
- New or redesigned websites
- Small business sites
- Pre-SEO diagnostics
- Lead generation audits
- Budget-conscious projects
- Lead audits and discovery calls
Basic Website Audit vs Full Audit
| Basic Audit | Full Website Audit |
| High-level review | Deep technical analysis |
| Identifies obvious issues | Finds root causes |
| Quick turnaround | Detailed roadmap |
| Lower cost | Higher investment |
| No advanced data analysis | Comprehensive strategy |
Basic Website Audit Checklist
Technical Health
- Website is crawlable by search engines
- Pages are properly indexed
- No critical crawl errors (404, 500)
- HTTPS enabled and secure
- Redirects working correctly
- XML sitemap available and valid
Performance & Speed
- Page speed acceptable (desktop & mobile)
- Core Web Vitals status checked
- Images not excessively large
- No obvious render-blocking issues
Mobile & Usability
- No overlapping or unreadable content
- Website is mobile-friendly
- Responsive design works across devices
- Navigation is clear and usable
On-Page SEO
- Title tags present and unique
- Meta descriptions present
- One clear H1 per page
- URLs are clean and readable
- Images have basic alt text
Content Quality
- No thin or low-value pages
- Content matches search intent
- No obvious duplicate content
- Proper content formatting (headings, paragraphs)
Internal & External Links
- No broken internal links
- Logical internal linking structure
- External links open correctly
Tracking & Visibility
- Google Analytics / GA4 installed
- Google Search Console verified
- Basic goal or event tracking enabled
UX & Conversion
- Clear calls-to-action (CTA)
- Forms and buttons working properly
- No major user journey blockers
Basic Authority Check
- Backlink profile reviewed at high level
- No obvious toxic or spam links
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